Why Pineapple DOES belong on pizza

Before you go HAM (Hawaiian pizza pun) in the comment section stating every reason that pineapple absolutely should never touch the golden surface of a pizza, let me explain.

The Hawaiian Pizza was created in 1962 by Sam Panopoulous at the Satellite Restaurant in Toronto, Canada. Mr. Panopoulous was courageous enough to put the little yellow fruit on a pizza and that action sparked one of the largest menial debates of all time (second only to the Black/Yellow dress fiasco).

Whether you’re a pineapple advocate or a pineapple hater, we can all agree that the integrity of pizza is worth fighting for. This type of passion is what marketers should pay attention to. The demographic of people that love pizza is, fortunately for UHG, a large one. But how do we convince potential guests that our pizza is better than our competitors down the road?

Marketing strategies to consider are social media posts about pineapples on pizza. Or anything else that will connect with your audience on something other than your service or product. Your brand will become a friend instead of a business. Your guests will trust your judgement and you will connect with people on levels that coupons and events and traditional marketing never could.

For the record, I do love pineapple on pizza. It’s always better to ask for forgiveness than permission, right?

Written by Hayley Lerg, Graphic Designer